KIMPTON MAA-LAI BANGKOK APPOINTS SPOTLIGHT ASIA TO LEAD STRATEGIC COMMUNICATIONS AND GUEST EXPERIENCE PROGRAMMING

BANGKOK, May 15, 2025 – Kimpton Maa-Lai Bangkok, a One MICHELIN Key hotel and luxury lifestyle landmark, has appointed Spotlight Asia as its communications agency of record to oversee strategic communications and creative experiences for its food and beverage outlets.

The appointment signals a move by Kimpton Maa-Lai Bangkok to strengthen its position further within Bangkok’s highly competitive dining and lifestyle scene. Spotlight Asia will lead the development of communications strategies across multiple touchpoints, including media relations and experiential programming.

“Spotlight Asia brings a strong track record in hospitality and lifestyle communications across the region, with a nuanced understanding of how to craft narratives that truly connect with the audiences that matter most,” said Patrick Both, General Manager of Kimpton Maa-Lai Bangkok and Director of Operations, Luxury & Lifestyle, IHG Thailand. “This collaboration is a strategic move to further strengthen our brand presence in the market and elevate the experiences we offer; creating something truly one-of-a-kind for both visitors and locals alike. Great hotels have one thing in common: great restaurants and bars.”

As part of the scope, Spotlight Asia will work across Kimpton Maa-Lai Bangkok’s portfolio of dining concepts, delivering tailored communications strategies to help each outlet tell its own story and shape fresh, compelling dining moments. The agency will also support broader brand storytelling efforts that reinforce the hotel’s positioning as the leading gourmet & lifestyle destination in Bangkok.

“Kimpton Maa-Lai Bangkok isn’t just a top-tier property—it’s a One MICHELIN Key hotel that sets the standard for where Bangkok hospitality is headed. We’re here to raise the bar even higher,” said Shaun Pham, Founder and CEO of Spotlight Asia. “Our focus will be on building deeper audience connections through compelling storytelling and real experiences that will make the Kimpton Maa-Lai Bangkok Bangkok’s ultimate lifestyle destination.”

Spotlight Asia’s current client portfolio includes premium brands in the lifestyle and business sectors across Southeast Asia. The agency is known for blending strategic insight with culturally relevant content to drive both reputation and results.

###

About Kimpton Maa-Lai Bangkok

Marking the debut for the brand in Southeast Asia, the Kimpton Maa-Lai Bangkok takes its name from the traditional flower garland presented as a token of welcome, good health and respect to guests and loved ones. The hotel features 360 rooms, including 131 serviced residences. Nestled in the heart of the Langsuan area, the hotel sits beside Lumpini Park, one of the largest parks in the city. Guests can enjoy six restaurants and bars with the signature Kimpton flair, CRAFT, Ms.Jigger, Ruby’s, Stock.Room, AVANT and Bar.Yard. For more information, please visit www.kimptonmaalaibangkok.com/.

About Spotlight Asia

Spotlight Asia is a Bangkok-based communications consultancy specializing in strategic PR and brand storytelling for hospitality, lifestyle, and consumer brands. With experience spanning regional and global campaigns, the agency delivers communications campaigns rooted in cultural insight and creative execution. Spotlight Asia is headquartered in Bangkok, with offices and teams in Ho Chi Minh City, Singapore, and Manila.